Juventus, one of the most famous soccer club in the world is about to launch its own crypto tokens will boost fan numbers by enabling them to “be heard.”
As per the press release, Italy’s Juventus Football Club, which boasts Cristiano Ronaldo as a current team member, is collaborating with Socios.com to start the ‘Juventus Official Fan Token.’ The token will be initially issued via a “Fan Token Offering (FTO).”
With one of the biggest global fan bases of any soccer club and an enormous social media presence, the team states it expects the Fan Token to expand that audience even further, and enable supporters outside Europe to have further direct experience.
The token, which will be tradeable on the Socios platform against its original $CHZ token, which enables the fans to vote over an upcoming mobile application. With the platform, fans can respond to Juventus ballots enabling supporters “voice to be heard, and building an emotional connection between the Club and its fans,” the club states.
The Fan Token Offering – which we’re speculating is essentially an ICO, although the release didn’t show precisely how it would be structured or how much it is planned to raise – is slated for launch in Q1 2019.
Mr. Giorgio Ricci, Juventus’ co-chief revenue officer and head of global partnership stated:
“At the club, we are always cautious and pro-active towards innovation and new technologies. Together with Socios.com, we think we can offer new opportunities to our global fan base to join in the cutting-edge way with their favorite club.”
The declaration came during a recent spate of soccer clubs turning to blockchain technology to try and connect further with their Fan bases.
Two weeks prior, top French league team Paris Saint-Germain, unveils its intends to issue its own digital currency as a way to incentivize participants from its fan around the globe. That project is too being led in collaboration with Socios via a similar Fan Token Offering.
Socios indicated in today’s release that it hopes to connect with more soccer clubs, potentially as many as 50, going forward.
The firms CEO and founder, Mr. Alexandre Dreyfus stated:
“Our aim is to build the world’s largest global football community and marketplace for football fans beside demonstrating that blockchain and digital currency is the trusted technology of the mainstream.”