Alibaba to Introduce Blockchain Platform to Avoid Food Fraud

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Chinese E-commerce Giant Alibaba Trialing a Blockchain Platform to Prevent Food Fraud

Chinese e-commerce giant Alibaba is planning to introduce a blockchain platform for supply chain tracking in a method to inhibit food fraud.

This new program will utilize the blockchain-based Food Trust Framework to trace international shipments to China from Australian healthcare supply firm Blackmores and New Zealand dairy product maker Fonterra via Alibaba’s T-Mall e-commerce arm, as reported to ZDNet report Friday.

This news follows the announcement made by Alibaba Australia since the platform’s year-long technological development regarding the partnership with PwC and Blackmores in March 2017 to expand the system to surface the spread of counterfeit products.

Lauding supply chain transparency as a prime benefit of the framework, Alibaba said the pilot – if successful – could head to broader adoption across the supply chains for its worldwide markets.

The research marks Alibaba’s latest move to harness blockchain’s perspective in the fight against food fraud – criminal activity that the company measures costs the global food industry $40 billion each year, the report said.

Alibaba’s T-Mall platform has already begun adopting blockchain technology in partnership with logistics firm Cainiao in its cross-border supply chains.

Previously, Coindelite has also reported about Alibaba and Baidu collaborating to launch Blockchain Academy.

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